Archive Reimagined
Archive Reimagined
Rooted visuals capturing the essence of Indian beauty, not as trend but as tradition.
Rooted visuals capturing the essence of Indian beauty, not as trend but as tradition.

MY ROLE
MY ROLE
Styling, set design, creative direction, production
Styling, set design, creative direction, production
Location
Location
Bangalore
Bangalore
Year
Year
2022
2022
Credits
Credits
Photographer - Jobin
MUA - Gargi
Model - Christeena
Photographer - Jobin
MUA - Gargi
Model - Christeena
OUTCOME
OUTCOME
Mogras in the hair, gajras on the head, dhoti skirts. None of this is new. Women in India have been doing this for years, long before it became aesthetic. This shoot is a homage to that. To the women who set the standard without knowing they were setting a standard. A dialogue where tradition and fashion meet and history finds new form in the present. Not a revival. A recognition.
Mogras in the hair, gajras on the head, dhoti skirts. None of this is new. Women in India have been doing this for years, long before it became aesthetic. This shoot is a homage to that. To the women who set the standard without knowing they were setting a standard. A dialogue where tradition and fashion meet and history finds new form in the present. Not a revival. A recognition.























