Archive Reimagined

Archive Reimagined

Rooted visuals capturing the essence of Indian beauty, not as trend but as tradition.

Rooted visuals capturing the essence of Indian beauty, not as trend but as tradition.

MY ROLE

MY ROLE

Styling, set design, creative direction, production

Styling, set design, creative direction, production

Location

Location

Bangalore

Bangalore

Year

Year

2022

2022

Credits

Credits

Photographer - Jobin
MUA - Gargi
Model - Christeena

Photographer - Jobin
MUA - Gargi
Model - Christeena

OUTCOME

OUTCOME

Mogras in the hair, gajras on the head, dhoti skirts. None of this is new. Women in India have been doing this for years, long before it became aesthetic. This shoot is a homage to that. To the women who set the standard without knowing they were setting a standard. A dialogue where tradition and fashion meet and history finds new form in the present. Not a revival. A recognition.

Mogras in the hair, gajras on the head, dhoti skirts. None of this is new. Women in India have been doing this for years, long before it became aesthetic. This shoot is a homage to that. To the women who set the standard without knowing they were setting a standard. A dialogue where tradition and fashion meet and history finds new form in the present. Not a revival. A recognition.